Monthly Archives: January 2010

Oliver! ambassador for anti-smoking lobby?

This week I’ve seen two examples of children’s pester power being directed to encouraging adults to give up smoking. The first is a new advert from the NHS where assorted moppets sing I’d Do Anything, to guilt-trip their parents into doing this one thing for them.

I’m not a smoker, but I imagine being subjected to this kind of aural punishment might incentivise me to stop. I’ll be interested to see what the results are. Also this week, a local news station reported on an 10 year old girl who invented a keyring that demonstrates the effect smoking has on lungs.  Apparently, the keyring has encouraged five parents at her school to give up smoking. I wonder how much of this influence comes from the keyring, and how much from the deliverer of the message being a 10 year old child.

Marketers are often accused of playing on the pester power of children to influence parents’ decision-making in supermarkets. It’s interesting to see it being harnessed as a positive influence. I’ll be keeping an eye out to see if this trend continues.

SML

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Dear Diary, I don’t think we are alone…

Eventually, there comes a time in a lady’s life where she must upgrade her diary from book to blog. And with handwriting as obscure as mine, the time has never been better.

As a newly minted freelancer I plan to spend a lot of time making and keeping friends on and offline so this blog, together with my new website and established Twitter account, should help me in this task.

All the best folk are blogging it seems. Richard Hall alerted me to his excellent Hallucinations last week on marketing, creativity and management, and I’m sure I’ll be talking about his writing a lot.

SML

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