Yesterday was a busy day for the Social Marketing Lady. In the morning I had my regular caffeinated Friday catch up with a good (sculptor) friend who has also started a new business. I came away with my batteries recharged and plans made for a launch party (with tea and cake of course) for mid-March.
I spent the afternoon at Consumer Focus in London, with other members of the – now, official – CIM Social Marketing market interest group to plan our first 12 months of activities. Apart from the excitement of seeing a new group take shape, it was a great opportunity to meet some interesting new people, and catch up with some good friends.
In a flurry of enthusiasm I volunteered to be the buzz manager of the group so I’ll be creating a blog and a Twitter account soon to help spread the word about this interesting new network. The official blurb will follow soon, but basically the group is open to Chartered Institute of Marketing members and anyone else with an interest in social marketing and aims to help raise the profile and increase understanding of social marketing.