Monthly Archives: April 2010

Paying addicts to get sterilised: a “nudge” or a “shove”?

Project Prevention, a US charity that pays drug addicts $300 if they prove they have been sterilised is coming to the UK. I’m not going to use this post to take a position on the debate about whether addicts should be discouraged from having children.

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Filed under Social Marketing challenges

Inside the NSMC Social Marketer’s Toolbox

I’ve just had a rummage inside the National Social Marketing Centre’s Planning Guide and Toolbox. I liked it so much, it now has pride of place in my ‘Kitchen’. Don’t be put off by having to register; it’s free and very quick to do. Once in, you’ll find the resource is divided into six stages e.g. Getting Started to take you through planning, implementing and evaluating a social marketing project.

I like that the tools are downloadable and editable and include reflective activities e.g. the self assessment tool in Word “Do I think like a social marketer?”.

Nice, clean design to the online toolbox so the visitor isn’t overwhelmed by the amount of material (although it’s clear there’s a lot there if you dig around).

Bravo NSMC.

SML

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