I’ve just had a rummage inside the National Social Marketing Centre’s Planning Guide and Toolbox. I liked it so much, it now has pride of place in my ‘Kitchen’. Don’t be put off by having to register; it’s free and very quick to do. Once in, you’ll find the resource is divided into six stages e.g. Getting Started to take you through planning, implementing and evaluating a social marketing project.
I like that the tools are downloadable and editable and include reflective activities e.g. the self assessment tool in Word “Do I think like a social marketer?”.
Nice, clean design to the online toolbox so the visitor isn’t overwhelmed by the amount of material (although it’s clear there’s a lot there if you dig around).