Could social marketing increase research uptake?

I’ve been holidaying offline most of the summer and now I’m back to the internet with a vengeance, trawling Google Scholar for examples of how social marketing has been applied to the problem of increasing the use of research by policymakers and practitioners.

It’s slim-pickings so far (anyone? anyone?) but this short opinion piece by Allan Lazar of the Agency for Healthcare Research and Quality shows I’m not the only one who thinks the idea is worth pursuing. He makes the point that the average time lag for evidence-based medical knowledge to get into use is 17 years (this statistic is referenced here). Although this is specifically referring to the knowledge from clinical trials, research uptake in other sectors is still too S-L-O-W and unequal in who it reaches.

Time to widen my net, and dare I say it, omit “social marketing” from the search terms I’m using.


1 Comment

Filed under knowledge and social change

One response to “Could social marketing increase research uptake?

  1. Pingback: Tweets that mention Could social marketing increase research uptake? « Positive Influence --

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s