Social Marketing Librarian seeks shelf-stocking suggestions

There’s nothing like laryngitis to make a girl turn to a good book. With conversation off the menu, a social marketing lady has to get her mental stimulation elsewhere so she goes to her collection of social marketing books but – horror – there’s nothing new to read! To Amazon for a basket full of goodies – but to add insult to injury, all the social marketing lists on Listmania are about social media.

A plea for suggestions is issued. What books should make it into my Social Marketing basket? I’m not looking for the “how to” type of text, but the books that inspire you, are provocative, make you reach for the highlighter, and prompt the line “You’ve got to read this”. All social marketing, behaviour influencing, social change making suggestions are warmly welcomed – especially if they’re your own. The ones that make the list can join my favourites here.

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4 Comments

Filed under random thoughts, social marketing lady

4 responses to “Social Marketing Librarian seeks shelf-stocking suggestions

  1. POSITIVE INFLUENCE

    THERE IS AN EMPOWERMENT BOOKLET THAT IS GREAT. IT IS AVAILIBLE ONLINE. – POSITIVE INFLUENCE

  2. Sally Hilton

    Still looking for suggestions? I thought Herd: How to Change Mass Behaviour by Harnessing our True Nature was excellent http://uk.linkedin.com/in/sallyhilton has a link.

    I’ve not read this one but I have an interest in developing sustainable behaviours and Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing is on my hitlist.

    • Thanks, Sally. I posted a plea for suggestions on the Georgetown Social Marketing listserv and got some cracking suggestions, including Made to Stick which I’m already enjoying and will no doubt review shortly. I agree – Herd was excellent. Thanks for the tip about Fostering Sustainable Behaviour. Another one for the Amazon basket 🙂

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