I don’t know. Anyone? But I do know that a social marketer would have fun trying. On the train back from a meeting with members of the CIM social marketing group a friend and I were observing what a great bunch of people they were and how energised we felt from spending time with them. Could it be because, perhaps, social marketers are most likely to believe that change is possible? Continue reading
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I’ve just had a rummage inside the National Social Marketing Centre’s Planning Guide and Toolbox. I liked it so much, it now has pride of place in my ‘Kitchen’. Don’t be put off by having to register; it’s free and very quick to do. Once in, you’ll find the resource is divided into six stages e.g. Getting Started to take you through planning, implementing and evaluating a social marketing project.
I like that the tools are downloadable and editable and include reflective activities e.g. the self assessment tool in Word “Do I think like a social marketer?”.
Nice, clean design to the online toolbox so the visitor isn’t overwhelmed by the amount of material (although it’s clear there’s a lot there if you dig around).